Make
A powerful visual automation platform for connecting systems and building complex processes, popular among agencies and operations professionals.
Make, formerly known as Integromat, is a visual automation platform that lets you connect hundreds of apps and services and build complex flowcharts using a drag and drop interface. Unlike simpler tools, Make offers precise control over every step of the process, including conditions, branches, and loops.
It’s popular mainly among marketing agencies, operations consultants, and technologists at mid sized and large businesses who need more flexibility than simple automation offers. It also suits businesses that need to build custom processes combining several data sources at once.
Key capabilities include a detailed visual flow editor, the ability to embed AI models within a process for text analysis, inquiry classification, and content generation, plus a debugging tool that lets you follow every step of the flow live. The platform also supports scheduled processes and handling large volumes of data.
In support and marketing workflows, Make is typically used to build processes that connect forms, CRM systems, email tools, and chatbots, adding a smart logic layer that decides how to handle each inquiry based on its characteristics. Its high flexibility makes it a preferred tool once simple automations are no longer enough.
Pros
- Precise, advanced control when building complex processes
- A clear visual interface that shows the entire flow at a glance
- Support for large data volumes and scheduled processes
- Good value for money relative to the amount of capability on offer
- An active community and many ready made templates
Cons
- A fairly high learning curve for non technical users
- Requires an understanding of data structure and logic to unlock its full potential
- Hebrew language support within the interface itself is limited
Reviews
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Powerful once you learn it, but the interface overwhelmed me for the first couple of weeks and a few modules had confusing names.
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Make handles our multi branch e commerce sync with far more flexibility than the tool we used before.
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Error handling routes are genuinely useful for catching failed API calls before they become customer complaints.
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The visual scenario builder in Make let our tiny team automate order fulfillment across Shopify, our warehouse system, and email without hiring a developer.
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