Leonardo AI
A flexible image generation tool with a strong focus on video game art, product design, and the ability to train custom models for a consistent style.
Leonardo AI is an AI image generation tool that started out in the video game world and has since expanded to serve businesses, brands, and marketing agencies as well. It offers a wide range of ready made models in different styles, along with the option to train a custom model based on a client’s own brand imagery.
The tool suits businesses that want to maintain a consistent visual style over time, such as a brand with a fixed color palette and visual tone, as well as teams that need a lot of flexibility to switch between different styles as needed. It’s less suited to anyone looking for a purely minimal, quick solution.
Key capabilities include training a custom model from a set of images, mask based editing, upscaling existing images to higher resolution, and a control panel with many parameters for fine tuning the result. The tool also includes an especially rich style library.
In a marketing workflow, Leonardo AI is useful for building a consistent image library for a brand over time, so that images across different campaigns keep the same look and feel, which matters especially for brands with a clear visual identity.
Pros
- High flexibility across a wide range of styles
- Option to train a custom model for your brand
- A rich control panel for fine tuning results
- A solid, built in upscaling tool
- An active community with many user made models
Cons
- A fairly steep learning curve for beginners
- The sheer number of options can feel overwhelming at first
- Free credits only cover limited use
Reviews
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Powerful feature set, but the interface has so many panels and modes that it took me a couple of weeks to feel comfortable navigating it.
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I love that I can fine tune models on my own product photos. The furniture renders I generated for our catalog looked studio quality.
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Real time canvas is addictive once you get the hang of it, though the daily token allowance runs out fast if you're iterating a lot on one scene.
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The custom model training let me build a consistent art style for my indie game's characters. Leonardo has basically replaced a freelance concept artist for early prototyping.
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