Recraft

Recraft is an image generation tool that stands out specifically in vector graphics, alongside standard image and illustration generation. Unlike most competing tools, which only produce pixel based files, it lets you export results as SVG files that can be freely edited in design software.

The tool is especially well suited to businesses that need graphic assets like icons, logos, flat illustrations, or website elements, and less suited to photorealistic images. It’s popular with product teams and UI designers looking for quick vector building blocks.

Notable strengths include an especially rich style library for illustrations and icons, the ability to generate a consistent color palette across every image in a project, and a workspace that resembles professional design software, complete with layers and editing options. The tool also supports creating mockups and product templates.

In a marketing workflow, Recraft is especially useful for preparing graphic elements for a website, newsletter, or presentation, when you need a clean, consistent result that can still be edited afterward in vector design software, rather than a finished, closed image.