SmartZip

SmartZip is an AI-based predictive analytics tool that scans dozens of data sources to identify homeowners likely to sell their property within the next six months to a year. The company reports an accuracy rate of around 72 percent in its predictions, a figure that lets an agent focus their marketing efforts on property owners who genuinely may be ready to sell. Instead of reaching out broadly to every resident in the neighborhood, the tool focuses the outreach.

The tool is especially aimed at agents working a farming-area strategy, meaning those who cultivate an ongoing relationship with a defined geographic community over time. For agents like this, knowing in advance which local residents are closer to a decision to sell can significantly improve the return on marketing spend and direct campaigns. The tool is typically integrated into a broader marketing strategy of direct mail and ongoing follow-up.

It’s worth remembering that an accuracy rate of around 72 percent also means about a third of predictions don’t pan out in practice, so the list should be treated as a prioritization aid rather than certainty. The monthly cost, which runs into the hundreds of dollars, makes the tool less worthwhile for an agent working a small area or with a limited marketing budget. It’s also mainly geared toward the US market, so an agent in Israel would need to look closely at how relevant the data sources and model are to the local market.