Frase
An accessible and affordable tool for writing content briefs, SERP research, and optimization, which also includes AI assisted writing capabilities.
Frase is a content tool that helps build content briefs quickly, based on automatic analysis of the top ranking pages for a given keyword. It also includes an AI based writing assistant that helps draft initial versions.
The tool is especially popular among freelancers, small business owners, and boutique agencies, thanks to its relatively affordable price compared to similar tools in the category, along with a simple, clear interface. It is less suited to large organizations that need comprehensive strategic analysis at the whole site level.
Key capabilities include generating automatic content briefs within minutes, analyzing common questions users search for on a topic, an optimization tool for existing articles, and, more recently, tools for tracking brand appearances in answers from AI engines like ChatGPT.
Frase fits well into a fast paced workflow, mainly during research and initial writing. It functions as a convenient midpoint between keyword research and final writing, allowing small teams to produce quality content at a high pace.
Pros
- Significantly more affordable than competing tools
- Fast and simple content brief creation
- Built in AI writing assistant
- New tools for tracking visibility in AI answer engines
Cons
- Less depth in strategic analysis at the whole site level
- The quality of the automated writing requires human editing
- Less suited to large content teams with complex workflows
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Our rating
Visitor reviews
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System comment: In our view, Significantly more affordable than competing tools is what makes Frase worth a 5 star rating.
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