Otterly.ai

Otterly.ai is a tracking tool that specializes in checking how brands appear in the answers of AI based search engines, including ChatGPT, Perplexity, and Google’s AI Overviews feature. The tool runs queries on a regular basis and reports when and how the brand is mentioned.

Unlike some competitors in the category, Otterly.ai is relatively accessible to small and medium businesses and boutique agencies too, thanks to a reasonable entry price and a fairly simple onboarding process. It suits anyone who wants to start tracking GEO visibility without committing to an expensive enterprise solution.

Key capabilities include ongoing tracking of brand and competitor mentions across a range of AI engines, analysis of the sources mentioned alongside the brand, alerts about significant changes in visibility, and reports that can be shared with clients or management. The tool also allows comparison between multiple brands or competitors at once.

For GEO and SEO agencies, Otterly.ai serves as a convenient entry point into the world of measuring visibility in AI engines, allowing them to show clients tangible data about their brand presence beyond traditional Google rankings.