Profound

Profound is a platform born out of a new need in digital marketing: measuring brand visibility not in regular search results, but in the answers that AI engines like ChatGPT, Perplexity, and Gemini give users. The tool tracks when, how, and in what context a brand is mentioned in conversations with AI engines.

The platform is aimed mainly at large organizations and leading brands that understand consumer search behavior is changing and want to be among the first to measure and manage their presence in the GEO world. It is less suited to small businesses at this stage, both because of its complexity and its price.

Key capabilities include tracking brand and competitor mentions across a wide range of AI engines, analyzing the sentiment and context of those mentions, identifying the sources AI engines rely on, and action recommendations for improving visibility. The tool also provides reports tailored for senior management.

Profound represents a new category of tools that complements traditional SEO and focuses on a new stage in the process: not just appearing in Google, but being the source an AI engine draws its answer from. For GEO agencies, the tool provides a critical measurement layer that did not exist before.